Analyzing fashion trends to define seasonal creative direction and product concepts
Key Results: Conceptualized seasonal capsule collections based on trend keywords (Indie Sleaze, Grunge, Bohemian Punk) and integrated offline store activations, generating ₩8.4B in revenue
Designing cross-channel marketing strategies that align online and offline initiatives
Key Results: Achieved ₩12.9B in cumulative sales (+26% YoY) through strategic cross-channel marketing, driving carryover success for 7 core items with over 10,000 units sold each
Check the IMC plan
Producing, curating, and optimizing visual content for Instagram, YouTube, and TikTok to drive engagement
Key Results: Drove Instagram growth (+20K followers) and 63% higher monthly impressions through consistent, trend-sensitive content aligned with IMC strategy
Check one of the reels
Planning and managing cross-brand partnerships and influencer campaigns to expand reach and awareness
Key Results: Planned and executed brand partnerships and influencer campaigns, achieving ₩1.36B in sales (+133% YoY) and successfully reactivating 12.8% of dormant customers
Check the interview
Check the Lookbook video
Overseeing influencer communications, content coordination, and campaign performance tracking
Key Results: Expanded brand awareness through influencer campaigns, implementing a seeding calendar and strategic distribution, achieving 5M total Instagram impressions annually
Check the results
Conceptualizing and executing campaigns that reinforce brand identity and engagement
Planned and executed annual Women’s Day branding campaigns, collaborating with 8 key influencer storytellers and major commerce channels to strengthen brand image
Check the Campagin Video
Crafting compelling narratives and messaging for collections, campaigns, and brand communications
Produced copywriting and storytelling for 3–4 monthly campaign releases, shaping consistent brand messaging
Check the details
Designing and implementing social responsibility initiatives that enhance brand reputation
Designed and executed biannual CSR initiatives supporting youth preparing for independent living, providing interview attire worth ₩20M to enhance brand reputation
Check the article
Mixxo x Fruta Capsule Collection – 2023 SUMMER
Role
• Led cross-brand collaboration planning and execution
• Coordinated influencer campaigns and social media marketing
• Managed timeline, deliverables, and creative alignment
Objective
• Launch an innovative co-branded collection blending
• Mixxo’s contemporary womenswear with Fruta’s colorful aesthetic
• Expand brand reach to younger, trend-conscious audiences
Key Results
• Main item, Pink Cargo Pants, sold out in 7 days, prompting a restock
• Visual zoning in 10 offline stores, linking offline & online promotion
• Instagram reach +398% YoY, generating significant brand buzz
Highlights
• Bold, colorful concept differentiating the collection
• Integrated influencer & offline/online strategy to maximize reach
Visuals
• Collection
• Lookbook film
• Interview
Vacance Capsule Collection – 2024 SUMMER
Role
• Led cross-functional pop-up project team for a major department store activation
• Oversaw concept planning, visual merchandising, and cross-channel marketing
• Managed influencer collaborations and online–offline integrated promotion
Objective
• Strengthen brand positioning through an experiential “Vacance”-themed pop-up store
• Reinforce summer capsule collection visibility and customer engagement
• Connect offline experience with online channels to maximize reach and buzz
Key Results
• Reached 240% of 12-hour target (240K vs. 100K) via major web magazines
• Influencer & paid media reach: 250K vs. 160K (236%)
• 40 press features + extensive social buzz
• Offline June sales: 8.4B KRW, record performance
Highlights
• Integrated data-driven trend analysis and customer research (FGI) into VMD and campaign planning
• Designed immersive retail experiences inspired by leading pop-up models
• Strengthened brand storytelling, achieving record sales and engagement
Visuals
• Check the Pop-up store
• Check the Reels
• Lookbook Film
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xoxo, mixxo
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여성의날 mixology
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핏팅룸
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Juhyeon Kim 김주현 金周炫
The meaning of my name is "One who spreads light all around."
I’m a creative and fashion-forward individual with over three years of experience in fashion content marketing, social media, and brand storytelling. Skilled in trend research, video editing, influencer communication, and creating cohesive visual concepts. I’m passionate about crafting original, high-impact digital content and campaigns for fashion and lifestyle brands.